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About The Client

McBurney Pools & Spas was formed in 1980 and has been operating out of Burnside Industrial Park since 1992. They started with 1100 sq/ft. and have since moved twice to accommodate their ever expanding product lines and increasing customer base. Their location now has a 5000 sq/ft. showroom, which has 10-14 hot tubs on display and two working demos. They can accommodate up to 25 hot tubs in the warehouse with plenty of room for chemicals and accessories with around 5500 sq/ft.

At a glance

  • Fully customized responsive web design
  • Joomla CMS Integration
  • Full size video background
  • Search optimized
  • Product catalog
  • Product recommendation wizard

Category Tags


Launch Website

Project Details

McBurney Pools contracted Electric Playground to replace their aging website with something fresh and industry leading. While the rest of the industry is using one firm to produce a bunch of copycat websites, McBurney chose to be bold and stand out of the crowd with a fully customized, high impact site. And it’s paying off!

Electric Playground delivered a responsive website design with a video background to set the mood to fun upon first glance of the site. Inside, users will find a wealth of knowledge about McBurney’s product lines and services. We even included a product recommendation wizard to point customers to the right pool and hot tub maintenance products based on the issue they are looking to solve.

The site ranks very well for pool and hot tub related terms in their marketplace, and EP supplements the organic traffic with a fully managed search marketing campaign via Google Adwords.