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About The Client

Founded over 50 years ago, the Seaboard Transport Group is a privately-held organization comprised of numerous transport brands across Canada and the United States. Seaboard is a recognized leader in the Bulk Truckload Industry and the recipient of numerous awards for Customer Service, Safety and Innovation.

At a glance

A new website with a focus on recruiting for one of North America's largest petroleum distribution and logistics companies. 


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Launch Website

Project Details

Recruitment has become a major challenge for logistics companies all over North America. Seaboard Transport Group decided that recruitment should be the primary focus of their new website in order to attract and retain quality drivers from across the USA and Canada. 

Electric Playground designed a responsive website, complete with a video background for great first impressions. 

The new site has regional job postings, fed from an outside recruitment platform in both English and French, as well as an employee portal to access real time trip and pay information. All drivers have the ability to request corrections to their trip data via the portal.